What I do
If you're just getting started with email marketing I can:
Get you set up
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ESP setup + integration (e.g. Klaviyo)
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Core flows (welcome, abandoned basket, browse abandonment, post-purchase)
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Clean structure from day one
CRM Manager for hire
[01]
Need someone to roll up their sleeves and get stuck in?
I offer flexible, freelance CRM support - the kind of help that makes a real dent in your backlog without the commitment of a full-time hire.
Use me for:
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Busy periods
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New launches
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One-off projects
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Ongoing part-time support
Run your email channel
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Weekly campaigns
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Template design + build
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Segmentation + targeting
What I can do:
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Build emails & templates
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Set up & optimise flows
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Run campaigns
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Reporting & analysis
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Fix what’s not working
[02]
.
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A/B testing
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RFM analysis + segmentation
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Reporting + clear next steps
[03]
Improve channel performance
Recent Projects
Premium Wine Retailer
owned by Enotria, part of the Majestic Group.
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Planned, built and delivered 3 weekly email campaigns, generating between £1,000 and £20,000 in revenue per send
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Redesigned email templates to improve engagement and increase click-through rates
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Led the implementation of a full email rebrand, aligning design and messaging with the wider brand
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Built and launched new automated customer journeys, including a win-back-flow that generated £12,500 in revenue over 6 months
Drove a 20% year-on-year increase in email marketing revenue
Worked with Catalyst Creative on the Affinity Water account - The UK's largest water-only supplier.
Keep Life Flowing is a customer programme focused on helping households reduce water consumption. It provides simple, practical ways for customers to use less water - from everyday habit changes to identifying and fixing leaks.
In partnership with Catalyst Creative, I supported Affinity Water’s Keep Life Flowing programme by:
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Delivered email campaigns supporting the Keep Life Flowing programme, aimed at reducing customer water consumption
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Built onboarding and lifecycle journeys to drive engagement and encourage behaviour change
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Segmented audiences to deliver targeted, relevant messaging
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Collaborated with creative and internal teams to ensure clear, actionable communication
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Tracked performance and optimised campaigns based on results
Onboarded 40,000 customers into Keep Life Flowing, with 17,500 joining the
Water Saving Challenge
A UK-based weekly prize draw launched by ITV, Global & Tectonic Interactive on January 12, 2026, offering a £1 million jackpot.
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Led the end-to-end setup of Braze, including data structure design and integration testing
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Developed Liquid logic to power dynamic, personalised email content
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Co-created and built 25+ email templates and assets as part of a scalable design system
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Built and launched 7 lifecycle automation journeys
End-to-end Braze CRM setup delivered in 3 months
About Me
I’ve worked with start-ups and established brands, both agency-side and in-house, building CRM programmes from the ground up and improving existing ones.
I started Sent. to work directly with businesses, helping them move faster through hands-on execution that drives revenue and engagement.